Samsung Powers Zeekr EV with Innovative Sliding OLED Display Technology

The automotive display market is witnessing a significant technological leap, driven by innovations from leading panel manufacturers. Samsung Display has firmly established its presence in this sector, most recently securing a major partnership with the Chinese electric vehicle (EV) manufacturer, Zeekr. This collaboration introduces a groundbreaking feature to Zeekr's luxury flagship SUV, the '9X': an industry-first, wing-style sliding OLED screen for rear-seat entertainment.

• ✨ Samsung Display is supplying three distinct OLED panels for the Zeekr 9X SUV, focusing on the center, passenger, and rear-seat entertainment (RSE) displays.
• ✨ The highlight is the unique 17-inch RSE display, which utilizes a world-first "wing-style sliding screen" mechanism developed jointly with Zeekr.
• ✨ This sliding mechanism allows the display to move up to 88 centimeters between the second and third rows, solving visibility issues common in six-seater SUVs.
• ✨ Samsung emphasizes that its automotive OLED displays offer superior brightness and perfect true black for an enhanced mobility experience.

This sliding screen innovation directly addresses the viewing challenges experienced by passengers in the third row of vehicles equipped with fixed rear entertainment systems. By allowing the 17-inch display to adjust its position along side rails, Samsung and Zeekr have created a highly flexible and user-centric cabin environment.

Advancing In-Car Entertainment with Premium OLED Technology

Choi Yong-seok, Vice President and Head of Automotive Sales at Samsung Display, highlighted the core benefits of integrating their technology: “Samsung Display’s automotive OLEDs, with their high brightness and perfect true black picture quality, are the optimal solution for delivering a premium mobility experience.” The adoption of OLED panels ensures vivid colors and deep contrast, crucial for high-quality in-car media consumption.

This partnership builds upon an existing relationship. Samsung Display began supplying OLED panels for the Zeekr "009" model last year, and subsequently started full-scale deliveries for the 9X in the latter half of the previous year. The Zeekr 9X is a significant vehicle in the Chinese market, having topped sales charts for large SUVs for two consecutive months starting in November, with a price point around 500,000 yuan (approximately $72,000).

For readers interested in the broader context of Samsung's technological advancements, you can explore recent news regarding Samsung brand value and their exploration into next-generation memory solutions like custom HBM technology.

What specific role does Samsung Display play in the Zeekr 9X?

Samsung Display is responsible for supplying three high-quality OLED displays for the Zeekr 9X: a 16-inch Center Information Display (CID), a 16-inch Passenger Information Display (PID), and the revolutionary 17-inch Rear-Seat Entertainment (RSE) display.

How does the "wing-style sliding screen" function?

The wing-style sliding screen is mounted on rails on either side of the vehicle's interior. This unique design allows the 17-inch display to physically slide up to 88 centimeters, enabling passengers in the second and third rows to adjust the screen for optimal viewing angles.

Why is OLED technology ideal for automotive applications like this?

OLED technology is considered optimal due to its inherent characteristics, specifically high brightness levels and the ability to produce perfect true black, which results in superior picture quality necessary for a premium and immersive in-cabin entertainment experience.

Has Samsung partnered with Zeekr before this collaboration?

Yes, the collaboration started the previous year when Samsung Display began supplying OLED panels for the Zeekr "009" model before expanding to the 9X SUV.

🔎 This partnership underscores Samsung Display's commitment to pioneering display solutions for the rapidly evolving electric vehicle industry. By integrating cutting-edge flexible OLED technology with unique mechanical designs like the sliding screen, they are setting new benchmarks for in-car luxury and functionality, ensuring passengers enjoy an unparalleled visual experience regardless of their seating position. The success of the 9X model affirms the market's appetite for such advanced integration.