Samsung TV Plus Reaches 100 Million Global Users: A Free Streaming Powerhouse Milestone

Samsung TV Plus has kicked off 2026 by achieving a monumental milestone: surpassing 100 million monthly active users worldwide. This achievement is further bolstered by a significant 25% surge in viewing hours throughout the previous year, indicating a growing global appetite for its free, ad-supported streaming content. The platform’s success is deeply rooted in its ability to curate content that resonates strongly with millennial families and diverse viewing demographics.

For advertisers, this massive, engaged audience presents an undeniable value proposition. A remarkable 92% of users continue watching after the initial three months, ensuring reliable reach and consistent viewership. Beyond standard programming, Samsung TV Plus is also innovating with live events and interactive features, such as the recent partnership with the Jonas Brothers, where 13% of viewers actively participated by voting for songs via their remote controls, demonstrating the platform’s capacity to transform passive viewing into an engaging experience.

Currently, the service boasts over 4,300 free channels accessible globally across 30 countries. Accessibility is broad, spanning Samsung TVs, Galaxy phones, XR headsets, Galaxy Tabs, Smart Monitors, and Family Hub devices. Furthermore, the content library is continuously refreshed, featuring new 2026 TV series announced at CES, available across Samsung’s premium display lines including Micro LED, Neo QLED, OLED, The Frame, and The Frame Pro. With this blend of live engagement, interactivity, and premium content, Samsung TV Plus is strategically positioned for substantial further growth throughout 2026.

Salek Brodsky, Senior Vice President & Head of Global at Samsung TV Plus, commented on the achievement:

“Surpassing 100 million monthly active users is an extraordinary milestone that reflects the trust our viewers place in Samsung TV Plus and the team’s commitment to providing exceptional entertainment made for every moment.”

The platform’s success is a key part of Samsung's broader ecosystem strategy, offering substantial value without requiring a subscription fee. To explore more coverage on Samsung's ecosystem updates, check out our recent articles on Samsung ecosystem news.

Key Highlights of Samsung TV Plus’s Growth:

• ✨ Reached an impressive threshold of 100 million monthly active users globally in early 2026.
• ✨ Viewing hours increased by 25% in the last year, showing strong user retention.
• ✨ Boasts a high retention rate, with 92% of users continuing to watch after three months.
• ✨ Offers over 4,300 free channels accessible across a wide range of Samsung devices.
• ✨ Successfully engages users through interactive live events, such as fan voting during concerts.

Frequently Asked Questions about Samsung TV Plus

What is the primary business model for Samsung TV Plus?

Samsung TV Plus operates on a free, ad-supported model (FAST). It requires no subscription, offering thousands of channels funded entirely through advertisements.

Which devices is Samsung TV Plus currently available on?

The service is widely available on Samsung Smart TVs, Galaxy smartphones and tablets, Family Hub refrigerators, and Samsung XR headsets.

How does Samsung TV Plus keep viewers engaged beyond standard channels?

Engagement is driven by providing exclusive content, live interactive events (like fan voting during concerts), and a continuously updated selection of popular and niche programming.

What impact does the 100 million user milestone have on advertisers?

The milestone signifies a massive, highly engaged audience base, which is validated by the 92% long-term retention rate, making it a reliable platform for reaching consumers.

🔎 This significant milestone underscores Samsung TV Plus's successful strategy of blending accessible, free content with high-value, interactive viewing experiences. As the streaming landscape evolves, Samsung's commitment to expanding its content library and device compatibility positions it as a major player in the future of connected entertainment.