Huawei Dominates 2025 Chinese Tablet Market as Apple Secures Second Place

The competitive landscape of the Chinese technology sector has reached a new milestone in 2025. Huawei has officially claimed the top spot in the Chinese tablet market, mirroring its success in the smartphone segment. While Apple remains a formidable competitor, it has moved to the second position. A detailed analysis from IDC provides a comprehensive look at the top five brands that shaped the tablet industry over the past year.

• ✨ Huawei ranks as the #1 tablet brand in China for the full year of 2025.
• ✨ Apple holds the second position with a 24.5% market share.
• ✨ Xiaomi and Lenovo show strong positive growth, securing third and fourth places.
• ✨ Total tablet sales in China reached 33.76 million units in 2025.
• ✨ Government subsidies played a crucial role in boosting consumer purchasing power.

The Shift in Market Leadership: Huawei's Strategic Triumph

According to the latest report by IDC, Huawei led the Chinese tablet market throughout 2025. The company captured a 29.2% market share. Although this represents a 3.1% year-on-year decline compared to its 32.3% share in 2024, the brand maintained enough momentum to stay ahead of its global rival. Huawei's ability to integrate its ecosystem across smartphones and tablets has been a key driver in retaining customer loyalty.

While Huawei took the lead for the full-year performance, the race remained tight. Interestingly, Apple managed to secure the first spot in the fourth quarter (Q4) of 2025, but it wasn't enough to overtake Huawei's total annual sales volume. The battle between these two giants continues to define the premium segment of the market.

Apple, Xiaomi, and the Rising Competition

Apple finished the year in second place with a 24.5% market share. Similar to Huawei, Apple saw a slight decrease of 2.0% in its annual growth rate, down from 26.6% in 2024. Despite the drop, the iPad remains a preferred choice for many professionals and creatives in the region.

The mid-range and value segments saw impressive gains. Xiaomi ranked third, capturing 13.1% of the market with a year-on-year increase of 4.0%. Lenovo followed in fourth place with a 9.7% share, showing a 3.0% surge. Lenovo stands out as a brand with consistent positive growth in a fluctuating market. Honor rounded out the top five with a 7.7% share, growing by 0.3%.

Market Drivers and Future Outlook

The total sales for tablet PCs in China reached 33.76 million units in 2025. IDC analysts pointed out that the combined effect of Chinese government subsidies effectively stimulated consumer confidence. These financial incentives encouraged users to upgrade their devices, significantly improving sales conversion rates across all major brands. This intervention led to double-digit growth in the overall market size for the year.

Which brand had the highest market share in China's tablet market in 2025?

Huawei ranked first in the 2025 Chinese tablet market, securing a 29.2% market share, despite a slight year-on-year decrease.

How did Apple perform in the Chinese tablet market last year?

Apple ranked second with a 24.5% market share. While it led the market specifically in the fourth quarter of 2025, it remained behind Huawei for the full year.

Which tablet brands showed the most growth in China?

Xiaomi and Lenovo showed significant growth, with Xiaomi increasing its share by 4.0% and Lenovo by 3.0% year-on-year.

What was the total volume of tablet sales in China for 2025?

A total of 33.76 million tablet units were sold in China throughout 2025, driven by high consumer demand and government incentives.

Why did the tablet market see a surge in sales during 2025?

According to IDC, government subsidies significantly boosted consumer confidence and encouraged users to upgrade their old devices, leading to improved sales conversion rates.

🔎 The 2025 Chinese tablet market has proven to be a dynamic arena where local innovation meets global competition. Huawei's ascent to the top spot signals a shift in consumer preference toward integrated local ecosystems, while Apple's strong Q4 performance shows the enduring appeal of the iPad. With total sales exceeding 33 million units and brands like Xiaomi and Lenovo on the rise, the Chinese market remains one of the most vibrant and essential regions for global technology trends.