Samsung Galaxy S25 Ultra and Z Flip 7 Shine at the 2026 Winter Olympics Opening Ceremony

Samsung has solidified its position as a cornerstone of the Olympic movement, continuing its long-standing tradition of innovation as a premier sponsor. For the Olympic Winter Games Milano Cortina 2026, the tech giant has once again stepped into the spotlight, ensuring that its cutting-edge mobile technology plays a vital role in both the athlete experience and the global broadcast of the event.

Innovative Broadcasting with the Galaxy S25 Ultra

In an ambitious collaboration with the Olympic Broadcasting Services, Samsung deployed 26 Galaxy S25 Ultra devices throughout the Milano San Siro Olympic Stadium in Italy. With more than 75,000 spectators and 3,500 athletes filling the venue, these mobile devices were tasked with providing a "mobile flair" to the traditional broadcast. Positioned strategically in spectator stands and athlete entrance tunnels, the handsets allowed for intimate, never-before-seen views that conventional heavy camera equipment simply cannot reach.

The use of these smartphones allowed the global audience to feel closer to the action, capturing the raw emotion of the athletes as they prepared to enter the stadium. This integration demonstrates how modern mobile technology is complementing professional broadcasting to create a more immersive viewing experience for millions watching at home.

A Special Gift for World-Class Athletes

Samsung’s tradition of creating "Olympic Edition" hardware remains a highlight for the participants. This year, the company gifted the Galaxy Z Flip 7 Olympic Edition to over 3,800 Olympians and Paralympians from 90 different nations. These devices became the primary tools for athletes to document their journey during the Parade of Nations, sharing their personal perspectives with fans across social media platforms.

While the internal hardware remains the powerful Galaxy Z Flip 7 that consumers know, the Olympic Edition features striking cosmetic enhancements. The camera rings are finished in a prestigious gold, while the body of the phone comes in a deep, sophisticated shade of blue adorned with both Samsung and Olympic branding. To complete the experience, Samsung pre-loaded the devices with exclusive Olympic Winter Games-themed wallpapers designed specifically for the Milano Cortina 2026 games.

How were Samsung devices used in the official 2026 Winter Olympics broadcast?

Samsung collaborated with the Olympic Broadcasting Services to place 26 Galaxy S25 Ultra units around the San Siro Stadium. These were used to capture unique angles from spectator stands and athlete tunnels, providing a more intimate perspective for the global television audience.

Which athletes received the free Samsung Galaxy Z Flip 7?

More than 3,800 Olympians and Paralympians from 90 countries were given the Galaxy Z Flip 7 Olympic Edition as a commemorative souvenir to help them capture and share their experiences during the games.

What makes the Olympic Edition Galaxy Z Flip 7 different from the standard model?

The Olympic Edition features a custom deep blue color, gold-painted camera rings, and official Olympic branding on the exterior. It also includes an exclusive pre-installed theme and wallpapers dedicated to the Milano Cortina 2026 Winter Games.

Where was the 2026 Winter Olympics Opening Ceremony held?

The ceremony took place at the iconic San Siro Stadium in Milano, Italy, hosting thousands of spectators and athletes in a high-tech celebration of winter sports.

🔎 Samsung’s continued partnership with the Olympics showcases a perfect synergy between sports and technology. By putting the Galaxy S25 Ultra and the Galaxy Z Flip 7 at the heart of the Milano Cortina 2026 Opening Ceremony, the company has not only provided athletes with a premium tool to record their memories but has also redefined how audiences worldwide experience the magic of the games.