Samsung House: The Ultimate Hub for Athletes at the Milano Cortina 2026 Winter Olympics

Samsung’s presence at the Olympic Games is a long-standing tradition, and the 2026 Winter Olympics in Milano Cortina are no exception. As a leading global partner, Samsung has established a significant footprint through its dedicated Samsung House, a venue designed to blend technology, heritage, and human connection. This hub serves as a sanctuary for those at the heart of the games, offering a unique space away from the high-pressure competitive environment.

The Samsung House is far more than just a corporate showcase; it is a meticulously designed environment located inside the breathtaking Palazzo Serbelloni. By fostering activity and meaningful interaction, the house has rapidly evolved into a vital meeting point for the global sports community. Whether it is exploring the latest Samsung devices or engaging with cutting-edge Galaxy AI features, visitors are treated to an experience that bridges the gap between traditional sports and modern innovation.

A Sanctuary for Celebration and Off-Field Interaction

Officially opening its doors on February 4, 2026, Samsung House maintains an air of exclusivity. It is not open to the general public, ensuring that athletes have a private space to relax and celebrate their hard-earned achievements. Inside, the atmosphere is electric with the spirit of the Winter Olympic Games, as competitors from various nations gather to share their journeys and explore the Samsung Heritage Showcase, which chronicles the brand's long history with the Olympic movement.

The venue has already seen visits from several high-profile stars. Norwegian speed skater Sander Eitrem, who recently shattered an Olympic record in the men's 5,000-meter event, was seen at the hub alongside teammate Aurora Løvås. Additionally, the house has hosted women’s ice hockey teams from powerhouses like Canada, Finland, Japan, Germany, and the United States, providing a rare opportunity for cross-cultural connection outside the rink.

One of the standout features of the venue is the Olympic Edition Gallery. Set against the Palazzo’s ornate classical interiors, this gallery highlights Samsung’s commitment to the games through artistic displays and technological exhibits. Various specialized zones within the house have been curated to encourage the "sharing of stories," a core theme for Samsung this year, emphasizing that while the medals are won on the ice and snow, the memories are often made in these shared spaces.

Where exactly is the Samsung House located for the 2026 Games?

The Samsung House is situated in the historic Palazzo Serbelloni in Milan, Italy. This venue was chosen for its architectural beauty and central role in fostering connections during the Milano Cortina 2026 Winter Olympics.

Can the general public visit the Samsung House?

No, access to the Samsung House is restricted. It is designed as an exclusive hub for Olympic athletes, official partners, and specially invited guests to ensure a private and secure environment for interaction.

What are the main attractions inside the hub?

Visitors can explore the Samsung Heritage Showcase, which highlights the brand's history with the Olympics, as well as the Olympic Edition Gallery. There are also various spaces dedicated to celebration and storytelling.

Which athletes have been spotted at the venue?

Notable visitors include record-breaking Norwegian speed skater Sander Eitrem and Aurora Løvås, along with women's ice hockey teams from Canada, Finland, Japan, Germany, and the USA.

What is the significance of the Olympic Edition Gallery?

The Olympic Edition Gallery serves to highlight Samsung’s long-term patronage of the Olympic movement, showcasing special edition devices and technological milestones within the grand setting of the Palazzo Serbelloni.

🔎 In conclusion, the Samsung House at the Milano Cortina 2026 Winter Olympics stands as a testament to the power of partnership and innovation. By providing a dedicated space for athletes to unwind and connect, Samsung continues to enhance the Olympic experience beyond the field of play. As the games progress, this hub will undoubtedly remain the beating heart of celebration and community for the world's most elite winter competitors.