Samsung Elevates Home Living: New Art Basel 2026 Collection Arrives on Micro RGB and OLED TVs

Samsung continues to bridge the gap between cutting-edge technology and fine art by expanding its digital horizons. The tech giant has officially announced the arrival of the Art Basel Hong Kong 2026 collection to its renowned Art Store. This update brings a gallery-quality experience directly into the living rooms of owners of the latest Samsung TV models, including the ultra-premium Micro RGB and the newest OLED displays.

• ✨ Features 25 curated digital artworks from 20 world-renowned contemporary artists.
• ✨ Exclusive 4K resolution availability only on the Samsung Art Store.
• ✨ Expanded support for 2026 OLED flagship models (S95H and S99H).
• ✨ Includes 20 historical masterpieces from the prestigious Lee Kun-Hee Collection.

A Digital Exhibition in 4K Resolution

The curated digital exhibition is a significant milestone for Samsung Art Store users. It features 25 stunning artworks from 20 contemporary artists who are currently being showcased at Art Basel Hong Kong 2026. To ensure the highest visual fidelity, every piece is available in native 4K resolution, capturing the intricate details and vibrant colors intended by the artists. While the Art Store was once a unique selling point for The Frame, it has now successfully expanded to Neo QLED and specifically selected 2026 OLED TV models like the S95H and S99H.

The physical Art Basel Hong Kong 2026 show is scheduled to run from March 27 to March 29 at the Hong Kong Convention and Exhibition Centre. However, Samsung owners can enjoy these masterpieces immediately. The transition of these works to Micro RGB TV technology highlights Samsung's commitment to color accuracy and brightness, making digital art indistinguishable from physical canvases.

Participating Galleries and the Lee Kun-Hee Collection

The artworks showcased in this update are presented by eight distinguished global galleries:

• ✨ Bank
• ✨ CLC Gallery Venture
• ✨ Don Gallery
• ✨ Lin & Lin
• ✨ Pearl Lam
• ✨ Rossi & Rossi
• ✨ Tomio Koyama
• ✨ Vacancy

Beyond contemporary pieces, the collection is enriched by 20 works from the legendary Lee Kun-Hee Collection. Showcased in partnership with the National Museum of Korea, these pieces represent the personal collection of the late Samsung Electronics Chairman. Notable inclusions that users can now display include:

• ✨ Scholar’s Accoutrements in a Bookcase
• ✨ Sun, Moon and Five Peaks
• ✨ Ten Symbols of Longevity

Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business, emphasized the impact of this collaboration: "Building on six years of collaboration with Art Basel, this collection represents the caliber of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste. Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector."

Which Samsung TVs are compatible with the new Art Basel collection?

The collection is available on all compatible Art Store TVs, which includes The Frame, The Frame Pro, Micro RGB TVs, and select 2026 OLED models such as the S95H and S99H. It is also available on Neo QLED models from recent years.

Do I need a subscription to access these artworks?

Yes, accessing the full library of the Samsung Art Store, including the new Art Basel Hong Kong 2026 and Lee Kun-Hee collections, typically requires an active Art Store subscription.

What makes the display of this art different on a Samsung TV?

Samsung utilizes advanced display technologies like Matte Displays (on The Frame) and self-emissive pixels (on OLED and Micro RGB) to provide high color accuracy, 4K resolution, and reduced reflections, making the digital art look like a real physical painting.

Are the artworks from the Lee Kun-Hee collection available permanently?

The Lee Kun-Hee collection is part of a special partnership with the National Museum of Korea. While currently available on the Art Store, availability is subject to the terms of the partnership between Samsung and the museum.

🔎 This latest expansion of the Samsung Art Store underscores the company's vision of the television as more than just a screen for media consumption. By integrating world-class exhibitions like Art Basel Hong Kong 2026 and historical treasures from the Lee Kun-Hee Collection, Samsung is effectively turning modern homes into private museums. Whether you own a The Frame Pro or a flagship OLED TV, the ability to display high-resolution, curated art ensures that your living space remains dynamic, sophisticated, and culturally enriched.