Samsung The Frame TVs Get 34 New Iconic Modern Art Pieces from SFMOMA

Samsung is once again bridging the gap between high-end technology and classical culture by expanding its digital art library. Owners of the company's lifestyle televisions can now transform their living spaces into world-class galleries, thanks to a prestigious new partnership that brings the spirit of the West Coast right into the home.

The Samsung Art Store continues to solidify its reputation as the premier platform for digital art enthusiasts. In its latest move, Samsung has joined forces with the San Francisco Museum of Modern Art (SFMOMA) to curate a stunning selection of modern masterpieces. This collaboration marks a significant milestone, as SFMOMA becomes the first museum from the West Coast of the United States to join the platform's growing global roster.

A Curated Journey Through Modern Art History

Through this partnership, the Samsung Art Store is introducing 34 carefully selected pieces from SFMOMA’s extensive collection. For the first time, users can display world-renowned works such as Diego Rivera’s "The Flower Carrier," Henri Matisse’s vibrant "Femme au chapeau," and Jackson Pollock’s intricate "Guardians of the Secret."

The update also brings the works of modern giants Wayne Thiebaud and Robert Rauschenberg to the platform for the very first time. This expansion ensures that The Frame Pro owners have access to a diverse range of styles, from the bold colors of Fauvism to the abstract energy of mid-century American art.

Designed for the Ultimate Gallery Experience

Samsung’s lifestyle TV lineup, particularly The Frame and The Frame Pro, is engineered specifically to honor the integrity of these artworks. The latest hardware iterations feature a specialized matte display with advanced anti-reflective coating. This technology eliminates glare and reflections, creating a texture and visual depth that closely mimics the experience of looking at a physical canvas in a museum setting.

Whether you are a seasoned collector or simply looking to elevate your home's aesthetic, the integration of SFMOMA’s collection provides a sophisticated way to enjoy culture daily. The seamless transition between a high-performance television and a static work of art remains one of Samsung's most innovative contributions to modern home design.

What is the Samsung Art Store?

The Samsung Art Store is a subscription-based digital platform available exclusively on Samsung lifestyle TVs like The Frame. it allows users to browse and display thousands of high-resolution artworks from world-class museums and galleries when the TV is not in use.

Which specific artists are included in the SFMOMA update?

The collection features 34 works, including pieces by Diego Rivera, Henri Matisse, and Jackson Pollock. Notably, it also introduces works from modern masters Wayne Thiebaud and Robert Rauschenberg to the platform for the first time.

Does my TV need special features to display this art?

While the Art Store is available on several models, it is best experienced on The Frame and The Frame Pro. These models feature a matte, anti-reflective display that makes the digital art look like a real physical painting by reducing screen glare.

Is SFMOMA the only museum on the platform?

No, Samsung has partnered with dozens of global institutions, but SFMOMA is significant as it is the first museum from the West Coast of the United States to join the platform.

🔎 This latest expansion of the Samsung Art Store highlights the company's commitment to making world-class art accessible to everyone. By partnering with institutions like SFMOMA, Samsung continues to turn the living room into a dynamic space for education, inspiration, and aesthetic beauty, proving that technology can indeed be a masterpiece in its own right.