Samsung Releases 2026 The Frame TV (LS03HE) in the US: Pricing and Customization Details
Samsung has officially launched the latest iteration of its iconic lifestyle television, The Frame (LS03HE), in the United States. Following its initial reveal at the Consumer Electronics Show (CES) earlier this year, this new model brings updated features and the signature art-focused design to American living rooms, blending high-end display technology with home decor aesthetics.
Quick Highlights:
- ✨ Available in four distinct screen sizes ranging from 55 to 85 inches.
- ✨ Starting price begins at $1,199.99 for the 55-inch model.
- ✨ Features various customizable bezel options like Sand Gold and Modern Teak.
- ✨ Now officially listed on Samsung's US website for immediate purchase.
The tech world caught its first glimpse of Samsung's 2026 TV lineup during the CES event in January. Among the most anticipated releases was the refreshed LS03HE version of **The Frame**, which continues Samsung’s tradition of offering a **QLED TV** that doubles as a piece of digital art when not in use.
As of today, Samsung’s official US website has listed The Frame (LS03HE) as readily available for purchase. The brand is catering to various room sizes by offering the television in four primary screen configurations. Whether you are looking for a standard living room display or a massive home cinema experience, the new lineup has an option for you.
The Frame TV (2026) LS03HE Pricing in the USA
Consistent with previous generations of The Frame, the LS03HE model offers extensive personalization through swappable bezels. Consumers can tailor the TV's appearance to match their home's interior design by choosing from four distinct bezel styles: Modern Brown, Modern Teak, Modern White, and the elegant Sand Gold. These accessories are priced between $199.99 and $299.99, depending on the screen size of the chosen TV variant.
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What are the available sizes for the 2026 The Frame TV?
Samsung is offering the LS03HE model in four screen sizes: 55-inch, 65-inch, 75-inch, and the massive 85-inch variant.
How much does the entry-level 2026 The Frame cost?
The 55-inch version of The Frame (LS03HE) is currently priced at $1,199.99 on the official Samsung US website.
Can I customize the frame borders?
Yes, Samsung offers four bezel options including Modern Brown, Modern Teak, Modern White, and Sand Gold. These are sold separately and range from $199.99 to $299.99.
Is the LS03HE model different from the 2025 version?
The LS03HE is the designated 2026 model, featuring the latest hardware refinements and software integrations unveiled by Samsung during the most recent CES event.
🔎 The arrival of the LS03HE model marks another step forward for Samsung's lifestyle TV division, proving that consumers no longer have to choose between high-performance technology and sophisticated home design. With a wide range of sizes and the return of popular customizable bezels, the 2026 The Frame TV is poised to remain a favorite for those who want their technology to be as beautiful as it is functional. As availability expands, it will be interesting to see how these new displays continue to redefine the modern living room experience.
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