Samsung Unveils Smart Bespoke AI Refrigerators in India: Efficiency Meets Elegance

Samsung has officially announced the expansion of its innovative Bespoke AI Top-Mount Freezer Refrigerator collection in India. This new launch targets modern households looking for a blend of advanced artificial intelligence and space-efficient design. The latest additions to the lineup are specifically designed with capacities under 300L, catering to a wide range of consumer needs with newly introduced 236L and 256L variants.

Next-Generation Connectivity and Smart Features

Select models in this new Samsung Refrigerator series are equipped with built-in Wi-Fi connectivity. By leveraging the SmartThings ecosystem, users can receive real-time notifications and manage their appliance directly from smartphones, tablets, smartwatches, and even Samsung TVs or smart speakers. This connectivity isn't just for control; it also allows the refrigerator to receive over-the-air software updates, ensuring the appliance stays optimized with the latest features over time.

Aesthetically, these refrigerators are designed to complement contemporary kitchen interiors. They feature a minimalist flat-door design that exudes a premium feel. Beyond looks, the technology inside is equally impressive. Each unit comes with AI Energy Mode to optimize power consumption, along with Power Cool and Power Freeze functions for rapid temperature adjustments. A standout feature is the integrated Cool Pack, which is capable of maintaining food temperatures for up to 12 hours during power outages, providing peace of mind in regions with intermittent electricity.

Energy Efficiency and Market Availability

Sustainability is a core focus of the new India lineup. Samsung has confirmed that all new models carry a 3-star energy efficiency rating, adhering to the rigorous 2026–2028 Bureau of Energy Efficiency (BEE) standards. This ensures that while the refrigerators provide powerful cooling, they remain economical to operate.

The new Bespoke AI Top-Mount Freezer Refrigerator models are competitively priced, starting at INR 26,090. Consumers can find these models across various platforms. You can explore the options or purchase them directly through the links below:

What are the storage capacities of the new Samsung Bespoke AI refrigerators?

The newly launched models in India feature capacities of 236L and 256L, specifically designed to fit into the "under 300L" category for smaller to medium-sized households.

How does the SmartThings connectivity work with these refrigerators?

Select models include built-in Wi-Fi, allowing you to connect the appliance to the SmartThings app. This enables you to monitor energy usage, receive notifications, and control cooling settings from your smartphone or other smart devices.

Will the food stay cold during a power outage?

Yes, these refrigerators include a "Cool Pack" inside the freezer section. This feature is designed to keep food items chilled and preserved for up to 12 hours even when the power is cut.

What is the energy efficiency rating for these new models?

All the new Bespoke AI Top-Mount Freezer models come with a 3-star energy efficiency rating, which meets the latest 2026–2028 BEE (Bureau of Energy Efficiency) standards.

What is the starting price for the Bespoke AI lineup in India?

The price for the new Samsung Bespoke AI Top-Mount Freezer Refrigerator models starts at INR 26,090, making smart cooling technology more accessible to the Indian market.

🔎 With the introduction of these smart, energy-efficient, and aesthetically pleasing refrigerators, Samsung continues to lead the home appliance market in India. By combining AI-driven energy saving with practical features like the 12-hour Cool Pack, these Bespoke AI models offer a perfect solution for the modern Indian kitchen. Whether you are looking for smart connectivity or a sleek design that fits smaller spaces, these 236L and 256L variants provide a compelling upgrade for any home.