Samsung's Project Luna: The Future of Smart Home Personal Assistants

Samsung has always been at the forefront of companies striving to integrate intelligent robotics into the fabric of our daily lives. This exciting journey began with the "Ballie" robot at CES 2020, which was introduced as a smart companion for every family member. Despite the technical and economic challenges that led to the delay of its commercial launch, Samsung has not stopped innovating, continuing to evolve its ideas to provide more advanced home solutions.

According to leaks and technical reports, the efforts behind "Ballie" were not in vain; they served as a platform for innovation that led Samsung toward "Project Luna." This advanced model, which appeared at Milan Design Week 2026, represents Samsung's vision for a home that understands its residents and interacts with them intelligently and seamlessly.

What is Project Luna and what are its goals?

Project Luna is a quantum leap in stationary home device technology. The device features an elegant design that includes a circular screen capable of rotating and swiveling to face the user automatically. This device acts as a "mastermind" for the home, capable of performing multiple tasks, including:

• Providing a comprehensive audio and entertainment experience within the room.
• Managing notifications, messages, and incoming calls intelligently.
• Controlling lighting and temperature systems to ensure comfort.
• Providing assistance in the kitchen by displaying interactive recipes and nutritional information.

Samsung recently showcased its upcoming lineup of innovative products, including lightweight smart glasses, smart rings, and foldable phones, reinforcing their vision for technical connectivity.

What are the primary functions performed by the Samsung Luna assistant?

The device acts as a central control hub for the home, allowing users to control lighting, play music, receive call notifications, and display important information via its circular screen that rotates automatically to face the user.

Does Project Luna differ from Samsung's previous "Ballie" robot?

Yes, while "Ballie" was a mobile spherical robot, Project Luna comes as a stationary device designed to act as an interactive interface on surfaces, making it more stable and integrated into daily life.

When can we buy this device from Samsung stores?

At the moment, the device is still in the "prototype" stage, and Samsung has not announced an official date for its market release as a consumer product.

How does the device interact with users visually?

The device relies on smart rotating base technology that detects the user's location and directs the screen toward them, ensuring an optimal viewing angle at all times.

⚓🕳✨ Project Luna represents Samsung's profound vision for a future where artificial intelligence harmonizes with elegant design, transforming the home from mere living space into an interactive environment that understands the needs of its residents and fulfills them with a touch of technical magic, paving the way for a new generation of devices that combine beauty and function.