Exclusive Priority Support: Samsung Launches Premium Plus Service for European TV Owners

Samsung is redefining customer care for its high-end television customers across Europe. With the introduction of the "Premium Plus" service, owners of large-scale and flagship displays can now enjoy unparalleled support and minimal downtime, ensuring that their home cinema experience remains uninterrupted.

Customers who invest in eligible 98-inch or larger Crystal UHD, Neo QLED, and Micro RGB TVs from Samsung in Europe will now qualify for the Premium Plus service. This initiative offers next-business-day repairs to minimize downtime, with Samsung claiming that most technical issues will be resolved within a 24-hour window. Best of all, this elite service tier is provided completely free of charge to qualifying buyers.

Which Samsung TV Models Qualify for Premium Plus?

The service is tailored for those who own the largest and most advanced displays in the Samsung lineup. The eligibility criteria cover a wide range of flagship models released over the last few years:

• 98-inch Crystal UHD 4K TVs launched in 2024
• 98-inch Neo QLED 4K TVs launched in 2024
• 98-inch, 100-inch, and 115-inch Neo QLED 4K TVs launched in 2025
• 98-inch Neo QLED 8K TVs launched in 2025
• 115-inch Micro RGB TVs launched in 2025
• 100-inch Neo QLED 4K TVs launched in 2026

In addition to rapid repairs, the service ensures that your entertainment never stops. Samsung will provide customers with a temporary replacement TV or projector while their original unit is being serviced. To make the process seamless, Samsung technicians will handle the full installation and setup of the temporary device at the customer’s home.

To further enhance the experience, Samsung premium TVs buyers will have access to 24/7 live chat support. When requesting a repair through the official website, phone, or chat, owners simply need to provide their model name and number to be instantly connected to a dedicated priority support agent.

Availability and European Rollout

The Premium Plus service is scheduled to go live in May 2026. The initial phase includes the following countries:

• Austria, Czech Republic, and France
• Greece, Lithuania, and Romania
• Slovakia, Spain, Sweden, and Switzerland

Samsung has confirmed plans to expand this service to additional European territories later this year. Benjamin Braun, Chief Marketing Officer at Samsung Europe, emphasized the company's commitment: “At Samsung, we are dedicated to delivering exceptional customer experiences. By offering next-business-day repairs and priority support with the Premium Plus service, we ensure our customers can enjoy their Samsung TV without interruption.”

What exactly does the Samsung Premium Plus service provide?

It is a priority support tier for owners of ultra-large Samsung TVs. It includes next-business-day repairs, a temporary replacement device during the repair process, and 24/7 access to a dedicated support team via live chat.

Is there an additional cost for this priority repair service?

No, the Premium Plus service is provided free of charge for customers who have purchased eligible 98-inch or larger premium TV models in supported European countries.

What happens if my TV cannot be repaired on-site immediately?

If your TV requires more extensive work, Samsung will provide and install a temporary replacement TV or projector at your location so you can continue watching your favorite content while yours is being fixed.

How do I access the priority support agents?

You can contact Samsung through their website, phone support, or 24/7 live chat. By providing your qualifying premium model name and number, you will be automatically routed to a dedicated priority agent.

Will this service be available in more countries soon?

Yes, while the service launches in 10 European countries in May 2026, Samsung has stated they intend to expand the Premium Plus service to more regions throughout the remainder of the year.

🔎 This move by Samsung sets a new benchmark for luxury consumer electronics support, proving that the experience doesn't end at the point of purchase. By offering rapid, free, and comprehensive care for their most expensive displays, Samsung is solidifying its position as a leader in customer satisfaction within the European market.