Samsung Art Store Welcomes the Whimsical World of Moomins: 60 New Artworks Now Available

Samsung has officially announced an enchanting new collaboration with Moomins, bringing the beloved characters and the magical landscapes of Moominvalley to the Samsung Art Store. This partnership introduces sixty unique pieces of art created by the legendary Finnish artist and writer Tove Jansson, allowing users to transform their living spaces into a gallery of Nordic charm and storytelling.

Starting today, May 18, 2026, owners of compatible Samsung The Frame and other supported models can access this expansive collection. Samsung has highlighted three specific masterpieces that anchor the series, showcasing the evolution of Jansson’s visual style across several decades.

Bringing Moominvalley into the Modern Home

Heeyeong Ahn, Samsung’s Vice President of the Visual Display Business, expressed his enthusiasm for the project, noting that the world of the Moomins serves as a reminder of the importance of kindness and finding beauty in small moments. The goal of the Samsung Art Store is to provide an immersive experience that feels both inspiring and naturally integrated into the home environment.

The Creative Director of Moomin Characters Oy Ltd emphasized that the stories resonate globally because of their emotional honesty. By partnering with Samsung, they aim to introduce Tove Jansson's sophisticated visual language to a new generation using a contemporary format that fits perfectly within the digital home.

What is the Samsung Art Store?

The Samsung Art Store is a subscription-based service available on Samsung's lifestyle TVs, such as The Frame. It allows users to browse and display thousands of digital artworks, from classic paintings to modern photography, when the TV is in Art Mode.

Who are the Moomins?

The Moomins are the central characters in a series of books and comic strips by Finnish illustrator Tove Jansson. They are a family of white, roundish fairy tale characters with large snouts that resemble hippopotamuses, known for their adventures in Moominvalley.

How can I access the Moomin collection?

Users can access the 60 new Moomin artworks by opening the Art Store app on their compatible Samsung TV. Once subscribed, you can search for the "Moomins" collection and select your favorite piece to display.

Are these artworks available on all Samsung TVs?

This specific collection is available on Samsung TVs that support the Art Store, primarily the "The Frame" series, which is designed to look like a picture frame and features a matte display to reduce reflections.

🔎 This collaboration between Samsung and the world of Moomins represents a perfect blend of classic literature and modern technology. By bringing Tove Jansson’s sophisticated art into the digital age, Samsung continues to prove that the television is no longer just a screen for media, but a versatile canvas for culture and inspiration. Whether you are a lifelong fan of Moominvalley or a newcomer to its charm, these sixty pieces offer a unique way to personalize your home with timeless Nordic storytelling.