Samsung TV Plus Expands Automotive Content with Exclusive Carwow Channel Launch

The world of free, ad-supported streaming television (FAST) continues to accelerate as Samsung strengthens its content library. In a strategic move to capture the hearts of automotive enthusiasts, Samsung TV Plus has officially launched an exclusive Carwow channel. This partnership brings high-octane entertainment, expert reviews, and the thrill of the track directly to millions of viewers without the need for a paid subscription.

A New Destination for Car Enthusiasts

Samsung TV Plus is evolving from a simple utility into a powerhouse of niche entertainment. By integrating Carwow, one of the most recognizable names in the automotive digital space, Samsung is providing a seamless bridge between online viral content and traditional lean-back TV viewing. Carwow, founded in 2010, has grown from a vehicle buying and selling platform into a global media phenomenon.

The new channel is designed to serve as a comprehensive resource for anyone interested in the world of wheels. Whether you are looking for practical advice on your next purchase or simply want to watch high-performance supercars go head-to-head in drag races, the content is curated to provide 24/7 engagement. This move leverages Carwow's massive existing audience—boasting over 14 million subscribers across its regional YouTube channels—and brings them into the Samsung ecosystem.

Unprecedented Access to 10,000 Hours of Content

The scale of this addition is significant. Viewers will have access to a library exceeding 10,000 hours of content. This includes the highly popular reviews led by Mat Watson, known for his objective and entertaining takes on everything from budget hatchbacks to multi-million dollar hypercars. The availability of this content on Galaxy devices, Samsung Smart TVs, and smart monitors ensures that users can stay connected to their favorite automotive shows whether they are at home or on the go.

Samsung TV Plus now hosts more than 4,300 ad-supported linear channels globally. With over 100 million monthly active users, the platform has become a critical pillar of Samsung's service strategy. The addition of Carwow highlights a growing trend where high-quality digital-first creators are finding a permanent home on large-screen television platforms through FAST services.

What kind of content can I expect on the Carwow channel?

The channel features a diverse mix of automotive entertainment, including in-depth car reviews, world-famous drag races between top-tier vehicles, and practical guides for buying or selling cars. It draws from a library of over 10,000 hours of content previously popular on digital platforms.

Is there a cost to watch Carwow on Samsung TV Plus?

No, the Carwow channel is part of the Samsung TV Plus service, which is a free, ad-supported streaming platform. You do not need a subscription or a credit card to access the content; you only need a compatible Samsung device and an internet connection.

Which devices support the new Carwow channel?

You can watch the Carwow channel on Samsung Smart TVs (models from 2016 onwards), Galaxy smartphones and tablets, and Samsung Smart Monitors. The service is designed to work across the entire Samsung hardware ecosystem.

Is the channel available in my country?

Samsung TV Plus is currently available in 30 countries. While Carwow has a strong presence in the UK, Germany, and Spain, the channel is part of a broader rollout to bring high-quality English-language automotive content to a global audience within the supported regions.

Who is Mat Watson?

Mat Watson is the Chief Content Officer at Carwow and the primary face of their video content. He is widely regarded as one of the most influential automotive journalists in the world, known for his thorough "buy, consider, short-list, or avoid" rating system.

🔎 The arrival of Carwow on Samsung TV Plus marks a significant milestone for automotive fans who prefer the convenience of linear television. By offering a massive library of high-quality, free content, Samsung continues to prove that its streaming service is a top-tier contender in the digital media landscape. As the platform grows toward its goal of providing diverse, premium entertainment for every interest, partnerships like this ensure that viewers always have something exciting to watch, whether they are researching their next car or just enjoying the roar of an engine.