Huawei Officially Schedules New Product Launch Event for September 28

Huawei has officially announced a new product launch conference scheduled for September 28, though initial teasers have refrained from confirming any upcoming smartphone releases from the highly anticipated Huawei Mate 90 lineup. Instead, the upcoming event is heavily centered around the automotive sector and cutting-edge mobility innovations.

Luxeed RX and Advanced Autonomous Driving Technologies

According to official statements, the product conference will primarily showcase the Luxeed RX, which is the latest model resulting from Huawei's collaborative automotive brand efforts. This sleek coupe SUV will come equipped with advanced HarmonyOS smart cockpit driving solutions. Consumers can look forward to two distinct configurations: a single-motor rear-wheel-drive variant and a dual-motor all-wheel-drive variant.

In terms of physical dimensions, the vehicle measures 5020×2007×1585mm and boasts a generous 3000mm wheelbase. Furthermore, it will mark the official market debut of Huawei's next-generation high-performance electric drive system.

The innovative new car is equipped with a robust L3 autonomous driving architecture alongside 38 fusion perception sensors. This comprehensive sensory suite includes an 896-line dual-optical-path image-level LiDAR system and three high-precision solid-state LiDAR units.

Event Schedule and Mobile Device Expectations

Huawei confirmed that the grand event will kick off at 12 PM Beijing time. Yu Chengdong, Executive Director of Huawei, Chairman of the Product Investment Review Committee, and Chairman of the CBG, shared the official announcement while encouraging technology enthusiasts and fans to stay tuned for more exciting updates.

Although a large portion of the community was hoping for news regarding the Huawei Mate 90 series during this announcement, the company has chosen a different path for the primary stage. Historically, Huawei has occasionally paired major smartphone announcements with automotive showcases—such as the previous reveal of the Pura X View. Whether a similar strategy will unfold for the Huawei Mate 90 series remains to be seen as we await further teasers leading up to the September 28 conference.

When is the upcoming Huawei product launch conference scheduled?

The new product launch conference has been officially scheduled by Huawei for September 28 at 12 PM Beijing time.

What is the main product being showcased at the September 28 event?

The primary focus of the conference is the Luxeed RX, a brand-new coupe SUV developed in collaboration with Huawei featuring HarmonyOS smart cockpit solutions.

What driving configurations and autonomous features will the Luxeed RX offer?

The vehicle will offer single-motor rear-wheel drive and dual-motor all-wheel drive options, alongside an L3 autonomous driving architecture and 38 fusion perception sensors including advanced LiDAR systems.

Will the Huawei Mate 90 series be announced at this conference?

Huawei has not confirmed any smartphone products in the current teasers for this event, though company precedent leaves room for potential surprises as the date approaches.

🔎 As Huawei continues to bridge the gap between intelligent mobility and consumer electronics, events like the September 28 conference highlight the company's expanding technological ecosystem. While smartphone enthusiasts eagerly await official word on upcoming flagship devices like the Huawei Mate 90, the introduction of advanced automotive platforms like the Luxeed RX proves that Huawei's innovation pipeline remains exceptionally active across multiple industries.