Samsung Connect Demonstrates Unified AI Ecosystem Across Multiple Devices at IFA 2026

Samsung is making a bold statement at IFA 2026 by showcasing deep artificial intelligence synergy across a vast array of its consumer electronics through a dedicated exhibition space known as Samsung Connect.

Artificial Intelligence as the Core of Samsung's Ecosystem Philosophy

Located at Humboldt Carré in the heart of Berlin, Samsung Connect runs from September 2 through September 6. This expansive, immersive environment gives visitors a first-hand look at the company's "Companion to AI Living" initiative, connecting smart displays, mobile hardware, and automated home appliances into a singular ecosystem.

The showcase serves as a physical testament to Samsung's latest breakthroughs in machine learning and hardware engineering. Key attractions include upcoming Bespoke AI washing machine models, three world-first gaming monitor technologies, the newly launched Galaxy Book 6, and the latest addition to the smartphone lineup, the Galaxy S26 FE.

Furthermore, the exhibition underscores Samsung's enduring leadership in the global television market, marking an impressive 20 consecutive years as the world's leading TV brand.

For gaming enthusiasts, the company brought out the Odyssey G75SJ—hailed as the world's first 42-inch curved OLED gaming monitor—alongside the Odyssey G60H 27-inch, recognized as the world's first 1100Hz display. The display also features the Odyssey OLED G9, the world's first 49-inch DQHD gaming monitor equipped with a fluid 360Hz refresh rate.

By weaving intelligent features deep into its product lines, Samsung aims to help consumers effortlessly manage power consumption, unlock immersive entertainment, and streamline everyday tasks.

Where is the Samsung Connect exhibition located during IFA 2026?

The immersive Samsung Connect space is located at Humboldt Carré in central Berlin.

What are the operating dates for Samsung Connect at IFA 2026?

The exhibition is open to attendees from September 2 through September 6, 2026.

Which notable products are featured at the Samsung Connect showcase?

The event highlights upcoming Bespoke AI washers, the Galaxy Book 6, the Galaxy S26 FE, and industry-first Odyssey gaming monitors.

What is the primary goal of Samsung's device AI integration?

The integration is designed to help users conserve energy, enjoy richer multimedia entertainment, and simplify daily device interactions.

🔎 Ultimately, Samsung Connect at IFA 2026 highlights a definitive shift toward unified, AI-driven living spaces. By seamlessly connecting smart appliances, mobile devices, and high-performance gaming hardware, Samsung continues to redefine how technology anticipates and adapts to everyday human needs.