Samsung Flagship OLED TV Makes History with Unprecedented Three Shootout Awards
The UK retailer Crampton & Moore recently hosted its 11th annual HDTVTest TV Shootout to determine the absolute best television available in 2026. In a landmark achievement for the industry, a single television model swept all three headline awards for the first time in the event's history. As technology enthusiasts might expect, that revolutionary display is engineered by Samsung.
- ✨ Samsung's S99H/S95H OLED TV made history by becoming the first model ever to win all three headline awards at the prestigious HDTVTest TV Shootout.
- ✨ The flagship television was evaluated through rigorous blind testing by an expert panel of eight professional reviewers and industry enthusiasts.
- ✨ The device stands out in the 2026 market due to its distinctive wide, detachable, painting-like gray frame known as the FloatLayer Design.
Dominating Every Major Category
Specifically, the competition crowned Samsung's premier OLED TV in three distinct major categories:
- Best TV of 2026.
- Best Home Cinema TV.
- Best Living Room TV.
The ultimate winner was selected via rigorous blind testing conducted by a panel of eight industry experts, professional reviewers, and dedicated enthusiasts. Without knowing the brand identities of the screens they were evaluating, the judges tested picture quality across eight core metrics:
- Dark scene performance.
- Color accuracy.
- HDR performance.
- Motion handling.
- Screen uniformity.
- Video processing.
- Bright room performance.
- Out-of-the-box image accuracy.
To celebrate this extraordinary achievement, Samsung's Vice President of Home Entertainment and Appliances stated that sweeping all three major titles serves as a tremendous honor, highlighting the exceptional technical innovation and expertise of their engineering division.
The S99H is Samsung's cutting-edge premium display, available in various screen configurations. Consumers who cannot locate this exact model in regional online stores should note that the identical television is marketed under the designation "S95H" across numerous international regions outside the UK.
Although Samsung's product naming conventions can occasionally seem confusing, shoppers can easily identify the flagship model by inspecting its unique physical build. The S95H and S99H lines represent the only Smart TV releases from 2026 featuring a wide, detachable, gallery-style gray frame encircling the display panel, officially branded by Samsung as the "FloatLayer Design."
Within the United Kingdom, the S99H OLED lineup is offered in four distinct sizes spanning from 55 inches up to 83 inches. Retail prices begin at £2,299 for the baseline 55-inch configuration, though buyers can frequently take advantage of seasonal discounts, bundled cashback promotions, or soundbar package deals.
What makes the Samsung S99H/S95H OLED TV historic?
It made history by becoming the first-ever television model to secure all three headline awards at the annual HDTVTest TV Shootout event.
How were the winning televisions tested?
A panel of eight industry experts and professional reviewers evaluated the picture quality through strict blind testing across eight comprehensive visual categories.
Are the S99H and S95H different televisions?
No, they are the exact same flagship TV model, with the S99H designation used in the UK while the S95H name is applied across many international markets.
What is the FloatLayer Design?
It is a signature aesthetic feature exclusive to this 2026 OLED lineup, characterized by a wide, detachable, painting-like gray frame surrounding the screen.
🔎 As consumer technology continues to advance rapidly, Samsung's historic sweep at the 2026 shootout underscores how rigorous engineering and superior panel design can redefine home entertainment standards, setting an exceptionally high benchmark for future industry competitors.
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